Non GMO Project verified. nongmoproject.org. Estd 1790. 13.8% gluten-forming protein content (why gluten-forming protein matters in flour: the amount of gluten-forming protein in flour determines the final structure of your baked goods. Higher protein flour creates more gluten, for a chewier structure, while lower protein flour creates less, for a delicate, finer crumb). Wheat Type: 100% U.S. hard red wheat grown on American farms. Protein Content: 13.8% - for adding whole grains to baked goods. Ideal for cookies, bread, brownies, pancakes & more. Better Flour Right From the Start: we work directly with the Farmer Direct co-op, so we can trace this flour from seed to bag. Together, we partner to promote sustainable farming practices. Traceability: our white whole wheat flour is grown using certified seeds, allowing us to trace and track every step of the supply chain. Raise your flour IQ. Baking with Whole Wheat: eating well should taste good. Whole wheat imparts deep, robust flavor along with the nutrition and fiber of whole grains. Win-win. Quality & Consistency: delicious results, every time! We test bake (yum!) our flour to ensure it meets our strict standards - the strictest in the industry. Never Bleached, Never Bromated: our flours contain no bleach, no bromate, and no artificial preservatives of any kind. For Consistent Results: we recommend weighing ingredients. 1 cup of whole wheat flour = 113 g. Our Quality Promise: flour this good doesn't happen by accident. With expertise and experience from field to bag, we craft our flour with care and a commitment to help you bake your best. 100% satisfaction guaranteed. 100% committed to quality. KingArthurBaking.com. Facebook. Instagram. Pinterest. 100% employee-owned. Farmer Owned Co-Op: working directly with a farmer-owned co-op improves profits of farmers, helping support them so they can continue to farm land their families have settled. Sustainable Farming: our farmers use low or no-till and dry-land farming practices to reduce their environmental impact. Please recycle. 100% American Grown: we support American farmers who produce the best, highest-quality wheat. All of our wheat flour is grown and milled in the United States.