Coffee-forward, wood smoke, and burnt caramel. Keurig Genuine K-Cup Pods. The original craft coffee. Our Story: It all started on vine and walnut streets in Berkeley, California, where Alfred peet opened his first shop in 1966 with one goal: to make coffee unlike anything America had tasted before. Today, we abide by his exacting standards to deliver the richest, most flavorful cup-using only the world's finest beans, hand roasting in small batches, and never compromising on freshness. The Americas: The rich coffee character of French Roast comes from a longer, hotter roast, which not all beans can handle and only Peet's has perfected. Only Genuine K-Cup Pods are optimally designed by Keurig for your Keurig coffee maker to deliver the perfect beverage in every cup. To learn more, visit Keurig.com/GenuineK-CupPod. peets.com. how2recycle.info. Find us on Facebook.com/Keurig or Twitter.com/Keurig. For brewer inquiries contact: 1.866.901.Brew/1.866.901.2739; www.Keurig.com. Recyclable (not recycled in all communities) K-Cup Pods. Peel, empty, recycle. This carton is recyclable.