32 loads (Contains approximately 32 loads as measured just below bar 1 on cap). Plant based (Plant based means 75% of ingredients are plant derived and subjected to processing). 4x cleaning power of leading natural detergent (1 dose Tide purclean vs 4 doses leading natural detergent). 0% dyes, phosphate, chlorine, brighteners. A powerful plant-based clean. You can feel good about. Gentle on sensitive skin. Plant based. Free of dyes. Contains no phosphate. Concentrated formula vs. formula as of 03/01/20. www.tide.com. how2recycle.info SmartLabel: Scan barcode with SmartLabel app for more info. Questions? 1-800-879-8433. For full list of our ingredients and our efforts toward a sustainable future, go to www.tide.com. Bottle made from 25% or more post-consumer recycled plastic. USDA Certified Biobased Product: Product 75%. Formula made with 100% renewable wind power electricity. Product made at a zero manufacturing waste to landfill site. Cleans in cold water.